New podcast series explores sustainability as a growth strategy for small businesses

Monday 9th December 2024

Season five of The Sustainable Business Podcast by Novuna Business Finance is now available to stream and download. The new season’s episodes explore how sustainability is not just as an environmental goal, but is also a strategy for innovation, growth and resilience—crucial for businesses of all sizes facing today’s challenges.

This season highlights the growing impact of small businesses in driving sustainability, demonstrating how they can thrive by embedding eco-conscious practices at the heart of their operations. It focuses on three businesses leading the way, each sharing how they seamlessly integrate green strategies into their work and daily operations. For these businesses, sustainability is not just a value but a key driver of long-term growth and success.

Series five is made up of three episodes

  • Episode 1: Richard Morgan, Founder and Owner of Classic Electric Cars:
    This episode Richard Morgan, founder of Electric Classic Cars, talks about how he has successfully merged his lifelong passion for vintage vehicles with a commitment to sustainability. By converting classic cars into electric-powered models, the business is leading a movement to make automotive history greener. Whether it's a classic VW Beetle or a Ferrari, Electric Classic Cars is reshaping what it means to drive vintage, whilst also managing to be both stylish and sustainable.

  • Episode 2: Adrian Geach, Founder of Fresh Graphics: Adrian Geach discusses his unique approach to traditional signwriting, blending time-honoured craftsmanship with eco-friendly materials and methods. By embracing sustainable practices, Adrian proves that even industries rooted in history can adapt to modern-day sustainability needs, contributing to both environmental goals and the local economy.

  • Episode 3: Dean Loury-Jenkins, Founder of Celtic Roots Farm:
    Dean Loury-Jenkins shares his journey from running a funeral services business to creating Celtic Roots Farm, a regenerative farm focused on local food security and environmental stewardship. Through innovative farming practices and a focus on sustainability, Dean showcases how small-scale agriculture can thrive while having a positive impact on both the environment and the community.

Sustainability has become a defining factor for businesses looking to innovate and grow in today’s changing world. This season’s episodes highlight how small businesses, from farming to manufacturing, are showing that sustainability isn’t just about environmental impact—it’s about creating long-term value for their communities and industries. Their stories prove that businesses of all sizes can thrive by embracing green initiatives and using them as a springboard for innovation.

As with previous seasons, the latest episodes underscore the importance of supporting small businesses in their journey towards sustainability. These entrepreneurs are not just making environmentally-conscious decisions—they are driving real change within their industries, showing that green initiatives can be profitable, forward-thinking, and community-focused.

Through the podcast, Novuna Business Finance continues to amplify the voices of small business owners and contribute to a wider conversation on how to support sustainable practices across the UK. By sharing these inspiring stories, Novuna hopes to encourage other small businesses to integrate sustainability into their business models and to advocate for the right support to help them overcome the challenges they face.

Jo Morris

Head of Insight

Novuna Business Finance