Case study: Helping Leeds Golf Centre grow their membership

Friday 11th October 2024

Described as the home of modern golf, Leeds Golf Centre features an 18-hole premium golf course, a 12-hole option and a variety of other attractions such as an indoor computerised golf simulator and driving ranges.

With so many facilities on offer, Leeds Golf Centre were keen to find a way to attract new golfers while also retaining their existing membership. One way to do that was to offer further support when it came to paying annual membership fees.

Our Membership & Fee finance provided a hole-in-one solution. By partnering with us, Leeds Golf Centre are now able to offer their members the option to spread the cost over 6, 10 or 12 months. This makes the cost of membership more manageable for their golfers.

A golf membership finance solution that’s far from par for the course

  • Retains existing members who may otherwise struggle to afford the upfront cost of an annual membership
  • Attracts new members looking for a club with a more flexible payment scheme
  • Zero risk solution for Leeds Golf Centre – if a member fails to make their repayments, we don’t recoup any of the losses from the club
  • No admin or hassle. Members apply for finance online
  • Maintains cash flow - the golf club receives full annual fees upfront within three working days of the member signing their agreement
  • 100+ golf clubs now using our unique membership finance solution

Finding an easier way for members to pay

Leeds Golf Centre welcomes a variety of golfers through its doors, with its facilities catering to experienced golfers and newbies alike.

But one thing members have in common is expecting flexible payment options when their annual renewal comes around.

Leeds Golf Centre knew that allowing members to spread the cost of their annual fees would make a real difference. Whether the annual fee was too much to manage in one lump sum, or spreading the cost was simply more convenient, the club was keen to offer the best options to its members.

Our golf membership solution was ideal, providing a fuss-free way for the golf club to offer finance.

Why Leeds Golf Centre chose Novuna

Our golf membership finance solution is unique in the market, providing a no-risk, no hassle way for clubs to offer finance to their members.

The team at Leeds Golf Centre were particularly impressed by our no recourse model. If a member fails to pay for whatever reason, we don’t recall the money from the club. This allows the club to offer finance with zero financial risk.

There’s no admin burden to the club either. The member applies for finance online and manages their agreement directly through us. Once they’ve signed their agreement, the member starts to make their monthly repayments whereas the club receives the member’s full fee amount upfront within three working days.

There is no risk at all from our point of view as a business working with Novuna. I get notified straight away with regard to finance and we get paid straight away. The service is impeccable, so from my point of view it was a no brainer.

Nigel Sweet, Operations Manager at Leeds Golf Centre

The outcome

Through offering finance, Leeds Golf Centre has been able to continue supporting its members and provide the exceptional level of service they’re used to. As a modern, forward-thinking club, Leeds Golf Centre has always put its members first and offering our innovative finance option is yet another example of that.

Leeds Golf Centre is now able to reach new members, too, particularly those who may not have otherwise been able to afford the membership fees upfront. As the club continues to promote its membership to a wider demographic, offering flexible payment options will be key.

With the finance option, more youths are joining, between 20 and 35 year olds. I think our membership’s tripled in the last three years so it’s just offering that option to be able to join a golf club.

Nigel Sweet, Operations Manager at Leeds Golf Centre

Looking for results like these?

If you’re keen to join our growing group of retail partners, please visit our golf membership finance page.