Price of Premiership Rugby: Harlequins top of the table as most expensive club
Tuesday 15th October 2024
New research from Novuna Personal Finance ranks the most affordable clubs to support during the 2024/25 season
With the 2024/25 Premiership Rugby season in full swing, a new study by Novuna Personal Finance reveals the cost for fans to follow their club, with Harlequins supporters paying the ultimate price to cheer on their side.
Novuna Personal Finance uncovers how much fans fork out to support their team at every home match for the entire season with Harlequins in a league of their own, charging supporters almost double that of rival Premiership outfit Newcastle Falcons.
Table topping Harlequins and runners-up Saracens go toe to toe with highest prices
Across key price points which make up the matchday experience for fans, combining the price of an average adult season ticket to cheer on their side¹, matchday parking² and the cost of donning replica shirts³, Harlequins top the table of the most expensive club to follow, with supporters forking out a total of £1,128 to support their team at the Twickenham Stoop at 14 home matches over the course of the 2024/25 season⁴.
Team | Home Shirt Price | Avg. Season Ticket Price | Matchday Parking Cost Per Season | Total Cost Per Season | |
1 | Harlequins | £75.00 | £801.00 | £252.00 | £1,128.00 |
2 | Saracens | £75.00 | £763.00 | £231.00 | £1,069.00 |
3 | Bath | £75.00 | £714.00 | £123.20 | £912.20 |
4 | Exeter Chiefs | £68.99 | £576.00 | £140.00 | £784.99 |
5 | Sale | £75.00 | £552.00 | £140.00 | £767.00 |
6 | Bristol | £70.00 | £439.00 | £245.00 | £754.00 |
7 | Gloucester | £60.00 | £540.00 | £140.00 | £740.00 |
8 | Leicester Tigers | £70.00 | £492.00 | £168.00 | £730.00 |
9 | Northampton Saints | £60.00 | £517.00 | £105.00 | £682.00 |
10 | Newcastle Falcons | £54.99 | £393.00 | £140.00 | £587.99 |
With the highest average season ticket cost of any club at £801, equating to £57 per game, together with the steepest matchday parking charges of £252 and the joint highest price for a replica shirt (£75), Quins fans pay the most of any Premiership club.
In second place, as close contenders vying for the unenviable title of the Premiership’s least affordable club to support this season is Saracens. Heading down to the StoneX Stadium to watch the Sarries in action will set fans back to the tune of £1,069 over the season.
Charging an average of £763 for a season ticket, working out at £54.50 per match, together with matchday parking of £231 alongside like for like replica shirt pricing, means supporting Saracens comes in at a slightly lower overall cost than their London rivals.
Scrum on down to support Newcastle Falcons and Northampton Saints for value for money
In contrast, Newcastle Falcons are ranked the most affordable club to support at an overall cost of £587.99.
The Falcons are the cheapest club to follow in the entire Premiership, thanks to the lowest average adult season ticket on offer at just £393 at the Kingston Park Stadium which works out at just over £28 per game across all 14 home fixtures (£28.07). The north-east club also sell the lowest priced replica shirt of any club (£54.99) coupled with offering mid-price matchday parking (£140).
Newcastle Falcons are joined near the foot of the league table by Northampton Saints with the reigning Premiership champions ranked as the second most affordable team to support at an overall cost of £682 during the 2024/25 season.
Supporting the Saints at Franklin’s Gardens sets fans back an average of £517 to secure a season ticket–coming in at £36.93 per fixture. With replica shirts on offer at £60 and the most affordable matchday parking (£105) available of any club means Northampton Saints also offer value for money compared to their Premiership rivals.
Theresa Lindsay, Marketing Director at Novuna Personal Finance, said: “Devoted fans looking to cut the cost of following their club, should try season ticket packages and save at least 10% on games, alongside a host of other benefits and discounts across the whole matchday experience, making it the most cost-effective way to follow their team over the course of the season.”
Notes to editors
The study was conducted by Novuna Personal Finance 27.09.24-01.10.24.
¹The season ticket amounts quoted are the average price for the current 2024/25 season omitting renewal discounts and early-bird promotions.
²Parking calculations based on attending 14 competitive home fixtures during the season comprising 9 Premiership matches, 3 Premiership Rugby Cup pool matches and 2 European pool matches.
³Home adult replica shirt price for 2024/25 season.
⁴Cost per game calculations for each Premiership club are based on the average priced season ticket and attendance at 14 competitive home fixtures during the season comprising 9 Premiership matches, 3 Premiership Rugby Cup pool matches and 2 European pool matches.